Above the Fold Landing Page Examples

What is "above the fold" on a website?

The phrase "above the fold" is used to describe the portion of a website that is visible to users when they
"Above the fold" is a term that originated from the world of print newspapers, where the most important news was placed on the top half of the page, above where the paper was folded in half for display. In a similar sense, "above the fold" in web design refers to the part of a webpage that is visible without scrolling down.

This is a critical area of your website, as it's the first thing your visitors see. It's your initial chance to grab their attention and make a strong impression. For this reason, you'll typically find key elements such as the company logo, navigation menu, headline, and a call to action placed above the fold.

However, with the variety of screen sizes and devices today, from large desktop monitors to small mobile phones, the "fold" isn't a fixed point and can vary significantly. That's why it's important to have a responsive website design that ensures a great user experience, regardless of the device used.

Remember, while the content above the fold is undeniably important, it's not the be-all and end-all. A well-designed website will entice users to scroll down and explore more, so make sure your below-the-fold content is just as engaging!