A great landing page is important for any business, but especially in the B2B space. When selling to other businesses, the buyers are typically busy people who may not have a lot of time to look around your website. Having a strong and effective landing page can help you capture their attention and interest so that they will want to learn more about your company and what you have to offer. To help you get started, we've compiled a list of 10 great examples of B2B landing pages. Each one does an excellent job of grabbing attention, communicating key information, and driving conversions.
There are a few key things to keep in mind when designing a high-converting B2B landing page. Firstly, make sure that your value proposition is clear and concise. Secondly, ensure that your form fields are kept to a minimum - nobody wants to fill out endless amounts of information before even knowing what it is you're offering! Lastly, don't forget to include testimonials from satisfied customers - they can go a long way in convincing other businesses that you're worth doing business with. From optimizing your forms to highlighting customer stories, there are plenty of ways to make sure your landing page is up to par. With some creativity and effort, you can create a landing page that's both effective and appealing.
We reviewed hundreds of landing pages so that you don't have to. Here are our top 10 best B2B landing pages for 2022:
What they do well: visuals, interactive demo, testimonial
What they do well: branding, copy
What they do well: visuals, "What's new?" section
What they do well: staying concise (despite how complex their product is!)
What they do well: value prop, testimonials, copy
Loom's landing page features some scroll interactions that aren't reflected in the static screenshot below
What they do well: branding, copy, testimonials
Figma's landing page features some scroll interactions that aren't reflected in the static screenshot below
What they do well: branding, concise value prop
What they do well: visuals, copy, testimonials
What they do well: copy, integrations section, testimonials
What they do well: copy, visuals, value prop
A great landing page is the first step to a successful website. It's your chance to make a good impression and convince potential customers that your company is worth their time. Unfortunately, not all landing pages are created equal. A poorly designed page can reflect badly on your company and cause potential customers to click away before they've even had a chance to learn more about what you have to offer. Hopefully, these 10 examples of B2B landing pages will serve as inspiration for your own landing page. If you're looking for more inspiration, you can find 90+ examples of B2B landing pages on Glance.
