A CTA button is essential for getting people to take action on your site, whether it's signing up for your newsletter or purchasing a subscription. But how do you make sure that people actually click on your CTA button? That's where click triggers come in.
A click trigger is an element on a website that encourages visitors to click. They can be used to increase conversions, social sharing, and engagement. Click triggers are usually placed in strategic locations on a web page, such as near the call-to-action (CTA) button. When used effectively, click triggers can significantly increase the number of clicks and conversions from your website traffic.
As potential customers consider whether or not to convert, common objections may arise. For example, they may be interested in trying your subscription product but reluctant to enter their credit card (and start getting charged if they forget to cancel after their free trial). By including "free trial, no credit card required" below your CTA button, you can address this objection and increase the likelihood of conversion.
There are a lot of reasons why people might not want to sign up for a new tool or service, especially when they're not sure how well it will work for them. B2B SaaS companies usually have click triggers on their websites to try and address some of the more common objections that prospective customers might have.
For instance, a customer may not want to try out a new tool only to find out that they can't invite their whole team because there's a cap on the number of team members for the free plan. Or, they might not have enough time to decide whether or not the tool is useful because the free trial is too short. Additionally, some tools require a download, which takes up precious time that the prospective customer may not have. Lastly, some companies require a credit card in order to sign up for the free trial, but this can be problematic because the customer may not want to pay for the product yet and they may forget to cancel the subscription when the free trial ends.
Click triggers are an effective way to handle objections on your website. They're used by leading SaaS companies to increase landing page conversion. Hopefully, the examples in this article served as inspiration for click trigger experiments that you can try on your website. If you enjoyed this article, consider sharing it and subscribing to our newsletter. For more ways to improve your landing page conversion, check out Glance: a library of growth experiments from top SaaS marketing websites.
