Last Updated:
April 18, 2023

6 Effective Call-to-Action Button Ideas to Maximize Conversions

We all love attention-grabbing CTA buttons right? Those big, bold buttons that catch your eye and make you want to click. But sometimes, it can be hard to come up with a good one — especially when you’re stuck for ideas. So here are 6 ideas to get you started on creating your own call to action button.

What makes a good CTA button?

CTA buttons are a key part of any landing page. The most important thing to think about when designing your CTA is what action you want your users to take. The most effective CTA buttons are ones that are specific and direct, like “Get started” or “Sign up.” Mentioning the word “free” in your CTA button also makes it more likely that a user will try your product. The word "free" is like catnip to humans because we all want to get things for free. (Well, most of us anyway.) Another word that I like to use is “now” because it creates a sense of urgency and encourages the user to take action right away. I found 6 real examples of call-to-action buttons that follow these principles:

1. Maze: "Get started free"

A vibrant blue call-to-action button with rounded corners that reads "Get started free"

2. Stripe: "Start now"

A dark blue call-to-action button with rounded corners that reads "Start now" with an arrow to the right of the text

3. Dovetail: "Start for free"

A dark purple call-to-action button with rounded corners that reads "Start for free"

4. Avocode: "Start free trial"

A bright green rectangular call-to-action button that reads "Start free trial"

5. Genially: "Start now. It's free!"

A bright purple call-to-action button that reads "Start now. It's free!"

6. Webflow: "Start building"

A bright blue rectangular call-to-action button that reads "Start building"

Wrapping up

Call-to-action buttons are essential elements of online marketing, with their function central to landing page conversions. The most successful CTAs include a design that’s instantly clear and engaging, encouraging your visitors to click and subscribe to your product. If you enjoyed this article, consider sharing it and subscribing to our newsletter. If you'd like to learn how top SaaS companies design CTA buttons for their landing pages, Glance has a library of 90+ free examples that you can use as inspiration.

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