Good Better Best Pricing Examples
Find pricing page examples from companies using a good-better-best (GBB) pricing strategy. See how real companies are using good-better-best pricing to sell their products.
Get Started
Find pricing page examples from companies using a good-better-best (GBB) pricing strategy. See how real companies are using good-better-best pricing to sell their products.
Get StartedMost technology companies offer three versions of a product at gradually increasing prices: the basic set of features as the "good" option, with additional features being added as you go from “better” and then onto “best.” The simplest version of this strategy is used for software that offers different versions depending on how it is intended to be used. For example, the "best" version may be targeted at enterprise customers who have a higher budget and more advanced needs such as single sign-on (SSO). A good-better-best (GBB) pricing strategy allows your company to segment customers based on their price sensitivity.
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