What is customer experience?

Customer experience, often abbreviated as CX, is the sum of all interactions and experiences a customer has with a business, across all points of contact. It's the journey a customer takes with a company, from the moment they first learn about it, through the process of purchasing and using the product or service, and ideally, becoming a loyal customer.

But it's not just about the what, it's about the how. It's how easy it is to navigate a company's website, how helpful their customer service is, how the product or service itself meets the customer's needs, and how the company makes the customer feel. Every touchpoint matters and contributes to the overall customer experience.

A great customer experience can be a powerful competitive advantage. It can lead to happier customers, more referrals, and increased business.

The key to delivering a great customer experience is understanding your customers - their needs, their preferences, their challenges - and designing your interactions to meet or exceed their expectations. It's about putting the customer at the heart of your business decisions and viewing your business from the customer's perspective.

In the digital age, delivering a seamless, personalized customer experience is more important than ever. Because in the end, a great customer experience leads to happy customers, and happy customers are good for business.