What is product management?

Product management is an essential function for any organization that wants to create successful products. By focusing on the customer and understanding business constraints, product managers can help guide a product through its entire lifecycle, from concept to development to go-to-market. This customer-centric approach often leads to better-designed and higher-performing products.

In today's rapidly changing technological landscape, it is more important than ever to have a deep understanding of customers and be able to create tailored solutions for them. That's where product management comes in. Product managers play a vital role in ensuring that companies can keep up with the competition and deliver products that meet customer needs.